AAF: Preflight 2025

Each year, the American Advertising Federation (AAF) hosts Preflight, a student portfolio review where seasoned design professionals offer valuable feedback and industry insight. Alongside the review, AAF holds a design competition to brand that year's event. For the 2025 competition, participants were asked to create a poster, web banner, and Facebook banner. My concept focused on celebrating the print design process. Starting with pencil sketches that evolve into bold CMYK colored pencils, symbolizing the transformation of raw ideas into tangible, printed work. Through this visual narrative, I aimed to honor the creative journey that every designer experiences.