AAF Create 2024: Free Rein

Free Rein, a nonprofit offering therapeutic horseback riding, teamed up with the American Advertising Federation (AAF) through their annual Create event, a high-energy design competition where teams craft promotional materials for a real-world cause in 48 hours. Our team of four took home first place with our winning campaign kit, which included postcards, banners, A-frame posters, bumper stickers, and t-shirts. I contributed the postcard designs, focusing on heartfelt messaging and warm visuals to connect with readers and encourage participation in Free Rein's annual fundraiser. It was an incredible opportunity to blend creativity with purpose, and to be recognized for it.