brand identity & packaging
This project focused on creating a cohesive wine label and accompanying advertisement for a Bordeaux Cabernet Sauvignon. The objective was to communicate sophistication, tradition, and craftsmanship while appealing to a modern wine consumer. The design needed to feel premium and timeless, aligning with the expectations of a classic Bordeaux-style wine, while still standing out visually in a competitive retail and advertising environment. A key focus of this project was maintaining consistency between the label and the advertisement. Typography, color choices, and messaging were carried across both pieces to create a unified brand presence. This ensures that the wine feels recognizable and cohesive whether viewed on a shelf or in a promotional context.
