stationary design
2026 Spokane AAF Award Winner
The goal of this project was to design a professional, trustworthy stationary for an ophthalmologist at Atlantic Eye Physicians. The card needed to clearly communicate essential contact information while reinforcing the practice's medical credibility and calm, patient-focused approach. Because business cards are often a first point of physical contact with a brand, the design needed to feel clean, modern, and confident without appearing cold or overly clinical. The concept centered around clarity and balance—both visually and symbolically. I used generous white space on the front of the card to create a sense of openness and ease, mirroring the idea of clear vision. A vertical divider separates the personal contact information from the practice's logo, helping structure the layout while subtly reinforcing professionalism and hierarchy. Typography choices were kept minimal and clean to ensure readability and a modern medical aesthetic.
In April of 2026, this stationary package was given a Lilac Award from the Spokane American Advertising Federation.
